Taking up the challenge : The future of the print industry

Taking up the challenge : The future of the print industry

While the print industry faces many new disruptive forces and operational challenges, the overall message from print providers is optimistic.

In a recent trend survey, participants were asked to comment on the current economic condition of their company, and 54% of printers described their current condition as “good”, with 41% expecting their situation to improve.

A critical time of change

Commercial printing stand at the crossroads of a major transitional and structural change, but for those companies willing to change and eager to grow, there has never been a better time to be in printed communications.

Using the insights of a Konica Minolta PrintFuture European research study, we take a look at

• The impact of the internet and digital media on print
• The challenges and opportunities for print providers, and
• How print providers can evolve their businesses

Taking up the challenge

Print providers face some significant challenges to overcome, in order to take full advantage of the new opportunities emerging through the integration of print and digital media.

For those who do, there is a fantastic opportunity to grow, develop and evolve their businesses, but it will require a fundamental re-think of what it is to be a printer in today’s market.

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