The investment will fund a relocation of equipment from Adelaide to Melbourne, as well as new print-on-demand technology to meet changing industry trends and improve customer service
Clayton, Melbourne, 2 July 2019: Ovato Book Printing (formerly Griffin Press), today announces a new print-on-demand strategy and $1M investment in technology to achieve it. The new strategy includes a relocation of its print-on-demand service from Adelaide to an existing Ovato Print site in Clayton, Victoria, improving time to market for customers. The move, which will be complete in July 2019, will see the creation of five new roles at Clayton with no job losses at the Adelaide publishing site.
The focus on print-on-demand comes as book publishers face growing cost pressures and demand for shorter runs and faster turnaround times, with success resting on the ability to react and pivot quickly.
The print-on-demand (POD) model involves printing smaller quantites, more frequently on demand for books once an order has been made. An industry-wide shift to this model is in part being driven by Amazon’s entry into the Australian marketplace – the platform fines publishers and booksellers that are unable to satisfy orders made on its site – and a need to reduce warehousing and distribution costs and ageing stock. This is a significant change for the industry and means that the Griffin team now receives weekly requests for print runs with a 5-day turnaround time or shorter, rather than a few large runs each year.
Ovato Book Printing’s investment will see the Clayton site completely refitted with the latest Konica Minolta digital printing devices, including two of bizhub PRESS 2250s (250page per minute, A4, monochrome printing solution) along with the Tecnau DocuSheer roll feeding systems for the book blocks, and the AccurioPress C6100 colour solution for producing covers, enabling a faster and more streamlined workflow.
The presses can facilitate both reel and cut sheet inputs, reducing downtime between print runs and allowing for quicker delivery times to customers. Equipped with this new tech, the site now allows for printing of up to 5,000 books a day, while previously it was set up to do 500.
“The new devices will allow our team to cut our turnaround times in half, providing customers with faster speed to market and minimising stock warehousing”, said Adrian O’Connor, CEO Print & Distribution, Ovato. “As a highly customer-focused organisation, this is extremely important to us. We’re committed to using the best technology to help Australian publishers meet customer demand in a changing landscape and achieve their objectives.”
Book publishing is seeing a rise in Australia, with unit sales of print books up 2.5 per cent over the January through September period compared to last year. Publishers are looking for ways to meet increasing demand, made possible by rapid online shopping and delivery processes, without sacrificing profit.
“With this investment in technology, we can offer a full range of printing services to meet the requirements of any publisher – big or small”, O’Connor said.
Sue Threlfo, general manager, Production & Industrial Print, Konica Minolta said, "Konica Minolta is excited to be working with Ovato Book Printing on its new print-on-demand offering. This solution is the first of its kind delivered in Australia, which speaks volumes of the skills and expertise of the team. We also see further opportunities to assist Ovato Book Printing with other digital solutions as our relationship continues to grow.
“This partnership with Ovato Book Printing plays an important role in helping Konica Minolta attracting other print suppliers. Ovato’s adoption of new technologies and services will help inspire the wider printing community as they seek guidance on how to achieve success. We are looking forward to supporting innovation within the industry as our relationship with Ovato strengthens and grows.”
Ovato is recognised as Australia’s leading media, marketing and printing company. Through innovative targeting, creative services, printing, and distribution, Ovato specialises in turning audiences into customers. Through our breadth of experience and expertise producing and distributing catalogues, magazines, books and marketing materials, Ovato have developed a range of integrated marketing solutions to help clients understand, reach and capture customers’ attention.
Since 1858, Ovato Book Printing (formerly Griffin Press) has helped emerging and establishing authors add to the richness of the global book industry. It works closely with publishers to produce new titles and re-prints they can be proud of, whether it’s producing just a few copies, or hundreds of thousands in a single run. Ovato Book Printing creates paperbacks, hardbacks, magazines and other commercial style materials. It’s part of Ovato.
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