The BICs’ mission is to gain a deeper understanding of our customers’ needs and deliver the greatest value to the world, passionately working through the entire lifecycle of new business development from ideation to actual business.
Closely collaborating with a diverse range of entities, such as academic institutes, research institutes, partner companies, and startups, the work of the BIC teams become the co-innovations for our customers and ourselves. We strongly believe that the open and collaborative innovation will brighten our future daily life and workplace.
Under our Brand Proposition “Giving Shape to Ideas,” the BICs aim to contribute to a better society by creating and delivering new values to the world.
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