Konica Minolta 150 years

What do brands want?

24 May 2021

The speakers

Leon Wilson
Director & Online Manager, Revolution Print
Kevin Abergel
Senior Vice President; Sales & Marketing North America, South America and Asia Pacific, MGI Digital Technology

The value of differentiation with embellishment

 

Summary

Watch the on-demand video to discover how digital embellishment can add value to print and give brands a premium look, capture attention, differentiate and enhance a brand or corporate image.

 

Key takeaways

  • See how high-end finishes such as gold and silver metallics along with iridescent gradients and clear spot embellishments can help you differentiate and attract a premium price for your  products.
  • Discover how simple it is to adjust artwork on the fly, making it perfect for shorter and more customised runs
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