- Faster turnaround time with higher quality opens up new markets and revenue streams
- Full support offers peace of mind and limited downtime
Mr Sticker has always provided fast turnaround on jobs but now, using the C71cf label printer, the company can provide same-day turnaround even on full-colour, short-run jobs. This helps Mr Sticker target other markets, including high-end markets where it wasn’t able to print to specifications in the past.
Michael Williams said, “Some of the widths and lengths of labels we’re doing now, we couldn’t touch before. The machine we had was getting tired and we couldn’t trust that the output would deliver the required quality.
“Now, Mr Sticker can produce full-colour, wider labels. The quality is excellent and the customers are very happy. They’re getting a better product for the same price.”
Mr Sticker is also saving on inventory since it can use the same materials across all its presses with no need for specialised stocks for the digital device.
Michael Williams said, “The C71cf label printer is very easy to use and maintain, even more so than the analogue presses we have. We’ve also found it very reliable and haven’t needed to call on TO Technology for support. But it’s great to know that they’ll manage the maintenance and upkeep of the machine and we don’t have to worry about it. If something goes wrong, we know they’ll be there to fix it, so we can just concentrate on running the business.”
“The quality of the labels produced by the Konica Minolta C71cf label printer was excellent and the device represented good value for money. It was easy to use and we could run all the stocks we have through the press. Importantly, we knew the machine would be fully supported by TO Technology as a local provider. The parts were held locally so that, if they were required, the machine wouldn’t be down for too long, which would be costly to a small business like Mr Sticker. If there’s an issue with the printer, TO Technology can be here with parts within two hours and no other supplier could match that. That support is very important.”