Summary
Konica Minolta helped Shire Labels move into digital label printing with the AccurioLabel 190, enabling augmented reality labels and faster turnaround.
CHALLENGE
- Needed to move into digital label printing with better quality
- Wanted fast turnaround on shorter, flexible runs
- Required precise, high definition print for augmented reality markers
- Needed a cost effective printer working across many substrates
SOLUTION
- Konica Minolta AccurioLabel 190
- Colour rendering close to PMS with strong CMYK accuracy
- Local technicians with a two hour service turnaround
BENEFITS
- Turnaround times down to two to three days on average
- Enabled new augmented reality label capability
- Lower cost per label
- Helped Shire Labels earn Australia’s only BS 5609 chemical and drum labelling certification
- Reliable, fast local support with no reliance on third party agents
Customer Success Story: Shire Labels
Shire Labels manufactures self-adhesive labels and tags, offering both digital and flexographic printing with no minimum order size. Looking to move into digital printing, the business needed sharp, accurate output to support both fast turnaround work and an emerging augmented reality label offering.
After a two year search, Shire Labels chose the Konica Minolta AccurioLabel 190 for its colour accuracy and lower running costs, backed by fast local technician support. The system’s precision enabled AR enabled labels and helped the business achieve Australia’s only BS 5609 certification for chemical and drum labelling.
The Konica Minolta AccurioLabel 190 was able to produce colours that are very close to PMS colours and very good CMYK renditions, which was a driving factor in our decision.
Peter Petran · Managing Director, Shire Labels
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